WP AI Websites: 1-Week vs 15-Week Retention
Weekly cohorts of WordPress sites built with hostinger-ai-theme — checking at 1 week and 15 weeks whether AI theme is still active and a custom domain is connected (no SSL).
207,885
Total AI Websites (all cohorts)
~38%
Avg 1-Week Retention Rate
~36%
Avg 15-Week Retention Rate
~95%
1W → 15W Survival (of those qualifying at 1W)
📊 Key insight: The gap between the 1-week and 15-week lines is very small — roughly 95% of websites that qualify at 1 week still qualify at 15 weeks. This means the critical moment is the first week: if a user connects a domain within 7 days, they almost certainly keep it. The 15-week line ends at the Jan 12, 2026 cohort (last cohort with 15 weeks elapsed). A volume spike appears in Mar–Apr 2026 (~9K/week vs. ~3.5K), possibly from a product push.
Weekly Cohort Data
| Cohort Week | Total AI | 1W Qualifying | 1W Rate | 15W Qualifying | 15W Rate |
|---|